luxe environmentalism


luxury brand hermés has lauched a line of accessories made from defective inventory and factory-floor leftovers.  the collection is called petit h – creative director, pascale mussard, takes these unwanted objects and transforms them into high-end jewelry and other objects.

pascale is the great-great-great granddaughter of thierry hermés and she is pushing sustainability initiatives to the forefront of the company.  to her, modern luxury is “reinivention.”

(photos of petit h via ecoterre)

the petit h project also has a social sustainability aspect, as this endeavor will involve skilled elders back into part-time employment.


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