eco brands are the way of the future and they are slowly but surely working their way into mainstream consumer society. some people call it “ethical purchasing” – meaning they intertwine their personal ethics (about anything from the environment to the treatment of humans) with the things they buy.
cri de coeur would be classified as an eco-brand and they described themselves as “eco-luxe.” cri de coeur is french for “cry from the heart” and symbolizes their desire to make eco-friendly fashion the norm.
they aim to prove that you can be environmentally conscious while still looking stylish. with deforestation, pollution, global warming and resource depletion all increasing prominent in our daily lives, we most definitely should look to brands that include furthering sustainability in their missions.
it doesn’t hurt that their products are pretty amazing, either.