smiley style: souvenir jackets


hey, Smiley here! over the weekend, i went to the Fairfax flea market with my friend and we stumbled upon these incredible deadstock vintage jackets. there were two of them – and we didn’t have any other choice but to buy them.

souvenir jackets, as they are formally called, were born in the 1940s and 1950s when American soldiers were enlisted to work in the far-east.  the jackets were picked up by the soldiers as souvenirs and brought back to america.  in asia, the cost of embroidery was very cheap so they could get virtually whatever they wanted embroidered on them.

(the reverse side)

the original jackets can run for a very high price – luckily we found some vintage ones from the 1980s, not from the 1950s.  ours are reversible as well. two jackets in one!

– smiley


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