Because Why Not?
What is in a name? Well, if the name is Mr. Kate, it contains a brand, an oxymoron, a husband-wife duo, and an ever-growing legacy of unabashed creativity and design. Mr. Kate was founded in 2011 as a lifestyle/ DIY blog. Coming from backgrounds in creative and entertainment industries, Kate Albrecht and Joey Zehr soon expanded the company into a YouTube channel and a multifaceted accessories and homewares product line, including the best-selling metallic freckle temporary tattoos, BeautyMarks, which have been carried in Free People and Urban Outfitters.
Currently, the Mr. Kate YouTube channel is the top interior design channel on the platform, with over 3 million subscribers, 300 million total video views, and over 3 billion minutes of content viewed. As a result of their channel’s success, they recently had an HGTV special and are Webby, Streamy, and Shorty Award nominees and winners. Kate and Joey continue to be the most highly sought-after interior design team for YouTube’s top talent, and inspire their followers, the #creativeweirdos, to live the “Because, Why Not?” lifestyle.